Resourceful fundraising to put community over crisis
When the coronavirus outbreak first began to hit the Richmond area, we at Triple Stamp Press saw an abrupt closing of restaurants and schools, and a spike in unemployment. Through contacting our clients (most of which are local small businesses), our kids’ schools, and the central Virginia Food Bank, we came up with a plan to help. In order to assist others, we focused on what we do best—making t-shirts. We launched our first of three t-shirt fundraisers, utilizing social media and our online store. Since we had many of our classic RVA shirts on hand, we repurposed them for the fundraiser to direct funds to the Central VA Food Bank.
With the success of the first fundraiser, we launched two more to target other sectors of our community greatly impacted by the pandemic. Our “Support Small Business” t-shirt fundraiser uses an in-house design launched in support of the community group Richmond Restaurants United, which directs funds to a variety of local restaurant owners. The third and latest shirt design, “Community Over Crisis,” is by Joshua Loom. Taking inspiration from peers in the printing industry, the buyer chooses one of 15 small businesses and community organizations to support.
In addition to our three fundraisers, we also identified misprinted t-shirts as an asset that could be redeployed as fabric for mask making. We have been able to team up with some cottage industry mask makers for this purpose. We’ve been encouraged to see the way our community here in Richmond has stepped up to look out for one another, and we believe that banding together will be the best way to position us for a positive recovery.